The Small Business Owner Network is Content Spots' portfolio of Facebook communities built around one audience: people who own and run small businesses — local shops, contractors, service pros, and solo entrepreneurs. If you sell to, market to, or want to connect with small business owners, this is the audience and the data behind it — first-party, no bots, no dormant groups.
Every figure below is pulled directly from Facebook's own Group Insights export tool, group by group, then combined. Nothing here is estimated or extrapolated.
A full demographic audit across a verified cross-section of the network — built in stages from real Insights exports, not a projection from a handful of groups. Just expanded with a 14th data batch.
Sample basis: 95+ verified groups, 407,173 total members. This batch added two internal exact-duplicate pairs (a Virginia group and a South Africa-heavy group, each appearing twice) — excluded. One group (8.1% U.S., Durban/Gaborone/Lagos-heavy) was excluded for low U.S. relevance. 6 unique groups added — Virginia, Pennsylvania, a second Iowa group, Oregon, a second Delaware group, and a Milwaukee WI group — all distinct from earlier same-state groups per standing policy.
Every group in the network is built around people who own and run a small business — the mix below just reflects where they are in that journey, from local storefronts to solo online sellers.
Descriptive labels only — individual group names are kept confidential and are not disclosed in advertiser-facing materials.
| Audience Segment | Members | US % | Notes |
|---|---|---|---|
| Southwest — Classifieds & Business Network | 30.0K | — | Largest single group in the network |
| Deep South — Statewide Business Network | 20.0K | — | Statewide small-business community |
| Atlanta, GA — Business/Marketing Network | 16.5K | 80% | Large regional community |
| Alabama — Business/Marketing Network (Mixed) | 15.4K | 60% | Birmingham/Huntsville AL base with international mix |
| Mixed-Region — Business/Marketing Network | 12.5K | 56% | Global reach with a strong NY/LA base |
| Virginia — Business/Marketing NetworkNEW | 8.5K | 87% | Richmond/Virginia Beach/Chesapeake base |
| Upper Midwest — Duluth/Superior Business Network | 9.0K | 82% | Cross-border MN/WI regional community |
| Pennsylvania — Business/Marketing NetworkNEW | 5.3K | 93% | Harrisburg/Philadelphia/Lancaster base |
| Ohio — Fremont/Columbus Business Network | 4.8K | 88% | High engagement, statewide reach |
| Home Market — Bruce/Ladysmith/Holcombe, WI | 4.8K | 93% | Bobby's home-area community — highest engagement in the sample |
| Delaware — Statewide Business Network | 4.4K | 90% | High engagement, statewide reach |
| Des Moines/Cedar Rapids, IA — Business Network (II)NEW | 4.4K | 91% | Second, larger Iowa group — distinct from the earlier addition |
| Philadelphia/Pittsburgh, PA — Business Network | 4.0K | 95% | Very high post volume |
| Portland/Salem, OR — Business NetworkNEW | 2.6K | 89% | New Pacific Northwest market |
| Detroit Metro — Business/Marketing Network | 2.6K | 86% | Combined from three Detroit-area groups across two batches |
| Mississippi — Business/Marketing Network | 2.0K | 85% | Strong regional engagement across the Gulf South |
| Wisconsin — Regional Business Network | 1.7K | 93% | Combined from three Wisconsin-area groups |
| Wyoming — Business/Marketing Network | 1.0K | 94% | Highest U.S. concentration in its batch |
| Twin Cities (Minneapolis/St. Paul), MN | 1.0K | 91% | Metro market |
| Black Hills / Rapid City, SD | 1.0K | 80% | Regional market |
| New York Metro — Business Network (Mixed) | 1.0K | 63% | Globally-mixed group with a solid NY/LI base |
| Midwest — General Business/Marketing | 0.9K | 92% | Statewide owner community, high US concentration |
| Chicago, IL — Business Network | 0.6K | 83% | Metro market |
| South-Central Michigan — Business Network | 0.5K | 92% | Distinct from Detroit Metro |
| Denver/Fort Collins, CO — Business Network | 0.5K | 94% | Colorado Front Range market |
| Las Vegas, NV — Business Network | 0.5K | 75% | Recurring Vegas-market presence in the network |
| El Paso, TX — Business Network | 0.5K | 83% | Border-region market |
| Kansas City, MO/KS — Business Network | 0.4K | 85% | Compact, engaged metro community |
| Des Moines/Cedar Rapids, IA — Business Network (I) | 0.4K | 88% | Original, smaller Iowa group |
| Bismarck/Fargo, ND — Business Network | 0.3K | 67% | North Dakota market |
| Anchorage/Wasilla, AK — Business Network | 0.3K | 63% | Alaska market |
| Oklahoma City, OK — Business Network | 0.3K | 86% | Oklahoma market |
| Milwaukee, WI — Business NetworkNEW | 0.3K | 98% | Highest U.S. concentration in this batch |
| Memphis, TN — Business Network | 0.2K | 90% | Tennessee market |
| Newark/Milford, DE — Business Network (II)NEW | 0.2K | 88% | Second, smaller Delaware group — distinct from the statewide group |
Your offer pinned at the top of a flagship group feed for the full campaign window.
Programmatic display placements across the wider Content Spots publishing network.
A branded article or feature written in-voice and distributed across owned publications.
Placement inside the network's owned email sends, reaching subscribers directly.
Anyone whose product or service is bought by a small business owner, not a consumer — this is the network built for reaching them directly.
Every group in this network is owned or admin-controlled by Content Spots — no rented reach, no third-party group owners to negotiate with.
Every number in this report comes directly from Facebook's own Insights export tool. No third-party estimates, no modeled reach.
These are working small business owners actively discussing their businesses, asking for recommendations, and looking for tools and services to help them run and grow — not passive scroll traffic.
You work directly with the person who built and runs the network — no account managers, no layers.
If your product or service is built for the person who owns and runs a small business, this is where they already are. Reach out directly to build a package around your budget and timeline.